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As the 2026 Guangzhou International Lighting Exhibition enters its final countdown, a notable trend has emerged alongside traditional buyers from Europe and North America: the number of purchasers from emerging markets including the Middle East, Southeast Asia and the Commonwealth of Independent States (CIS) has increased dramatically.
This trend stems from the restructuring of global supply chains. Given the intensifying competition in European and North American markets, a growing number of Chinese lighting manufacturers are turning to high-potential emerging markets such as Australia, Southeast Asia, the Middle East and the Eurasian Economic Union. These regions boast robust infrastructure development, rising import demand for lighting products, and high reliance on Chinese supply chains.
Nevertheless, opportunities always come with challenges.
Emerging markets adopt diversified certification standards with distinct local requirements. For lighting manufacturers lacking local resources and relevant experience, lengthy certification cycles, high communication costs and misunderstandings over standards have become major obstacles to business expansion.
Before heading to GILE, let’s take a look at the key certification guidelines for these mainstream emerging markets.
Do You Really Know Certifications for the Four Major Emerging Markets?
1. Australia RCM Certification: Dual Requirements for Safety & Energy Efficiency
Australia and New Zealand implement the unified RCM (Regulatory Compliance Mark) certification system, covering product safety, EMC and energy efficiency.
Common Challenges
- Strict energy efficiency rating rules; certain luminaires must comply with MEPS (Minimum Energy Performance Standards).
- Limited number of accredited laboratories, making it difficult for domestic enterprises to find qualified local certification bodies.
- Products are required to be registered in Australia’s E3 database, where unfamiliar procedures often lead to errors.
2. Malaysia SIRIM Certification: Local Testing & Factory Audit
SIRIM certification is mandatory for products sold in Malaysia, applicable to LED drivers, lighting fixtures and other related products.
Common Challenges
- Selected products must be sent to local Malaysian laboratories for testing, involving complicated customs declaration and international shipping procedures.
- Factory audits may be conducted to assess on-site production quality management systems.
- Long certification lead time, generally 6 to 8 weeks or even longer.
3. EAC Certification for Russia & Eurasian Economic Union: Multi-country Validity with Complex Regulations
The EAC certification serves as a unified market access document for five member states: Russia, Belarus, Kazakhstan, Armenia and Kyrgyzstan.
Common Challenges
- Frequent updates to certification regulations require continuous follow-up.
- Local authorized representatives are mandatory for product registration of certain goods.
- Strict rules on the translation and notarization of technical documents, resulting in prominent language barriers.
4. Saudi Arabia SASO Certification: SABER System Registration as the Core
Since 2019, Saudi Arabia has fully launched the SABER electronic platform. All imported lighting products must obtain a PCoC (Product Conformity Certificate) and an SCoC (Shipment Conformity Certificate) via SABER.
Common Challenges
- The entire process is operated online, requiring proficiency in SABER platform rules.
- Different HS codes correspond to different regulatory procedures; incorrect selection will lead to application rejection.
- Certifications are closely linked with customs clearance. Any mistakes may result in cargo detention at ports.
GTG Group: Your Localized Gateway to Emerging Market Certifications
To tackle the above challenges, Guangdong Mead Certification & Testing Technology Co., Ltd., an affiliate of GTG Group, leverages our extensive global partner network to build an efficient and reliable certification channel for Chinese lighting enterprises targeting emerging markets.
Our Core Advantages
表格
| Capabilities | GTG Exclusive Services |
|---|---|
| Global Authorized Network | Direct cooperation with local certification bodies in Australia, Malaysia, Russia, Saudi Arabia and more, eliminating intermediate links. |
| Localized Testing | Most tests can be completed at GTG’s Songshan Lake laboratory. Test reports are fully recognized by overseas authorities, so no need to ship samples abroad. |
| Full Chinese-language Support | Eliminate language barriers and time zone differences, boosting communication efficiency by over 50%. |
| End-to-end Process Management | One-stop full services including pre-sample testing, document preparation, platform registration and certificate maintenance. |
| Real-time Regulatory Updates | A dedicated team tracks policy changes worldwide and delivers timely solutions to clients. |
Professional Expertise in the Lighting Industry
With over a decade of focus on lighting fixtures and LED drivers, we provide:
- Customized testing solutions tailored to standards of different countries.
- Rich practical experience to quickly identify and rectify non-compliance issues caused by standard discrepancies.
- Capability to process multiple projects simultaneously to support bulk shipments for major clients.
Exclusive Offers at GILE 2026 | Visit Booth A56, Hall 9.1 for Custom Certification Solutions
From June 9 to 12, 2026, GTG Group will be present at Booth A56, Hall 9.1, China Import and Export Fair Complex (Pazhou), Guangzhou, delivering dedicated support for lighting manufacturers expanding into emerging markets.
On-site Benefits
- Free Copy of GMA Certification Guide
- Special Discount on Certification Quotations
- Free One-on-one Custom Certification Planning
Our senior engineers will be on-site to create exclusive certification roadmaps based on your product types and target markets, clarifying:
- Required certification items
- Estimated lead time and budget
- Whether factory audits or local representatives are required
? Booth No.: Booth A56, Hall 9.1 ? Date: June 9 – 12, 2026 ? Venue: China Import and Export Fair Complex (Pazhou), Guangzhou
Final Remarks
Europe and North America remain vital export destinations for lighting products, while emerging markets have become the fastest-growing growth drivers.
Enterprises that efficiently acquire RCM, SIRIM, EAC, SASO and other certifications will gain a competitive edge amid the new market reshuffle.
Backed by professional global market access capabilities, GTG Group helps you break through certification barriers and succeed in emerging markets.
We look forward to meeting you at Booth A56, Hall 9.1, Pazhou, Guangzhou from June 9 to 12!
