Temu Europe CE Compliance: Mandatory Requirements for Electrical Products (2025-2026)
As EU countries continue to strengthen safety compliance supervision for cross-border e-commerce platforms, Temu has explicitly required three categories of electrical products sold on its European sites to meet CE directive requirements: low-voltage electrical appliances, wireless devices, and low-voltage mechanical equipment.
What Is CE Certification?
CE certification is a mandatory requirement for products entering the EU market. The CE mark indicates that a product complies with EU regulations on safety, health, environmental protection, and consumer protection. All products within the scope of CE directives must meet the requirements of corresponding directives and their harmonized standards, and affix the CE mark—otherwise, they cannot be legally sold in the EU.
Common CE Directives
| Directive | Chinese Meaning | Applicable Products |
|---|---|---|
| LVD | Low Voltage Directive | Electrical equipment such as home appliances, power supplies, and luminaires |
| EMC | Electromagnetic Compatibility Directive | Most electrical products |
| RED | Radio Equipment Directive | Wireless-enabled products (e.g., Bluetooth, Wi-Fi, 2G/3G/4G/5G devices) |
| RoHS | Restriction of Hazardous Substances Directive | Electrical and electronic equipment (restricts use of lead, mercury, cadmium, etc.) |
| MD | Machinery Directive | Various mechanical equipment, interchangeable equipment, safety components, lifting accessories, semi-finished machinery, etc. |
Temu’s New Compliance Requirements
Per Temu’s regulations, the following three categories of electrical products must provide compliance documents meeting CE directive requirements, with test reports issued exclusively by Temu-designated laboratories:
- Low-voltage electrical appliances: Must provide CE-LVD and CE-EMC certificates/reports.
- Wireless devices: Must provide CE-RED certificate/report.
- Low-voltage mechanical equipment:
- The mechanical body must comply with CE-MD.
- Adapters and other digital accessories must provide CE-LVD and CE-EMC certificates/reports.
Mandatory Delisting Timeline for Non-Compliant Products
| Deadline | Affected Regions |
|---|---|
| November 10, 2025 | France site |
| December 10, 2025 | High-risk EU sites (Germany, Denmark, Czech Republic, Ireland, Austria, Netherlands, Belgium, etc.) |
| January 10, 2026 | All EU sites |
Note: Non-compliant products (without updated CE credentials) will be fully delisted after the above deadlines. New products must undergo testing and obtain reports from designated laboratories to pass listing review.
Risk Warnings
- Product Delisting & Ban: Products failing to meet CE directives will be rejected during platform review or delisted, losing eligibility to sell in the EU market.
- Customs Clearance Barriers & Order Delays: Lack of CE compliance documents may result in cargo detention at EU customs, leading to logistics delays, customer complaints, returns, and claims.
- Store Reputation Degradation: Stores with repeated compliance issues may face reduced reputation ratings, restricted platform traffic support, and ineligibility for promotional activities. Long-term non-compliance may result in account restrictions or permanent suspension.
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